San Francisco

When Gensler set out to create the new world headquarters for Airbnb the opportunity was given to CRI to ‘surprise’ them in the bid process. To get the attention of both the designer and the end user we knew that something special had to be delivered. Not only did we present Watson Tonic as one of our solutions but our bid response was created as a travel magazine to reflect the world wide reach of the Airbnb network of affordable vacation accommodations. Part of that was this video: It was only after the fact that we found that the founders were Frank Sinatra fans. A total act of serendipity. We have been flying with Airbnb ever since.

Kristen McKenzie

Managing Principal

"When trying to create the optimal environment for employee creativity, productivity, and happiness, both architecture and "furnitecture" play an integral role.  Furniture design is more than picking items from a catalogue and sticking them into your space.  This is what CRI understands, and this is why they are great at what they do."

Tamar Draper, Facilities and Real Estate, AirBnB



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